Both on-page and off-page optimizations are important components of search engine optimization. While off-page optimizations tend to receive the most praise for the success of a page on search engine rankings, on-page optimizations are just as important.

Basically, on-page optimizations are all improvements you make to a webpage on that webpage to make it rank better with search engines. On the other hand, off-page optimizations are improvements to a site done through external sources.

For instance, on-page optimizations include increasing the readability of a page, utilising important keywords, and improving page load speed. Off-page optimizations include link building from other sites to your page to take advantage of their search engine authority.

In the end, as said by an SEO Agency in Edinburgh, both of these are important and one should never be neglected for the other. Don't hesitate to check out the following page for more information: https://getnewbusiness.co.uk/seo-agency-edinburg...