Kadence International - QA Stream
Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.
We have the global reach of a large research company but we’ve never lost the agility and personalized service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.
Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.
Samuel Hayden
What should I look for in a market research agency to ensure they're the right fit for my start-up?
I totally understand where you're coming from. Trying to find the right market research agency for your startup can be a bit overwhelming. The good news is that asking this question here already means that you're on the right track. Here are the key aspects I think you should look for to make sure you're choosing the right partner for your market research.
First and foremost, their expertise should align with your needs. They should have experience in your industry or a closely related field. Why? Because the subtleties and nuances that come with specific markets can make a huge difference in the quality and applicability of the research any given agency will be able to provide you.
Most market research agencies will have no issue discussing their previous experience. Some will even have case studies listed on their website, as is the case with Kadence International — https://kadence.com/.
On top of relevant experience, a good market research agency should have a well-defined process that they can explain to you clearly. They should be transparent about their methodologies and be able to provide you with an approximate timeline and delivery expectations.
It is also a good idea to look at the tools and technologies the agency uses for its research. In the modern era, traditional research methods are often complemented with advanced data analytics tools and social media tracking to provide comprehensive insights. The research tools used should always match the needs of your project, but in most cases, an approach that uses both traditional and modern market research tools is the most effective.
Finally, consider the agency's communication style. The best research in the world won't help if you can't understand it or if it's not presented in a way that's helpful to you. Your market research agency should be able to communicate clearly, timely, and in a language that you understand.
Remember, this is a partnership, so feeling comfortable with them is essential. Your chosen market research agency should be interested in your business and be proactive in helping you achieve your goals. You got this! Good luck in finding the right agency.
Ryder Bassett